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Tristan Guttridge to determine whether or not sharks circling in a tornado and risking their lives to attack humans could actually happen.
Sandra Lee) and “The Real Sharknado,” which teams Ziering and “Sharknado” co-star Tara Reid with scientist Dr. Pimple Popper Pops Shark Week” (featuring reality star-dermatologist Dr. “Shark Beach With Chris Hemsworth” kicked off Nat Geo’s SharkFest, while Discovery has “Brad Paisley’s Shark Country,” “Dr. “So, you’re aware of this animal from a very early stage in life and you’re wondering why? Why should I avoid sharks? How should I avoid sharks? Should I like or love sharks or should I hate them? There is a cultural draw.”īoth networks’ lineups feature marine science content intended to dispel fears associated with sharks by educating people on the animals’ value, but it is no secret that celebrity stunts are a programming mainstay. “Who doesn’t know about ‘Jaws?’” queries Janet Han Vissering, SVP development and production at Nat Geo Wild, of the iconic film, so well-known that its theme music connotes danger, noting moms warn their children about sharks when they go to the beach. “There’s something innate in people that makes us fascinated and fearful of sharks at the same time, because they’re very large, they have very sharp teeth, and they are incredibly great hunters who have been around for millions of years.”
“Just like there’s something scary about clowns in the dark, there’s something scary about sharks in the ocean,” says Swartz.
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Swartz has a simple explanation for the appeal of this programming, as much associated with the summer and beach-going as Steven Spielberg’s 1975 blockbuster “Jaws.” Fittingly, Discovery will air the movie July 10 as a prelude to its Shark Week juggernaut.
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“People come back every year to watch the content so it’s obviously very important to both networks in terms of audience and advertisers because we are in a period of event television as a driver for audience and ratings.” “Both events are really pulling in this new audience for these networks,” Fromm says. Meanwhile, 51% of SharkFest viewers had not watched Nat Geo the month before the franchise premiered. According to Justin Fromm, Head of Research at LG Ads, 37% of Shark Week viewers in 2020 had not watched Discovery the month prior to the event’s launch. And ratings spiked at both as shark programming rolled out, underscoring how big a draw it is for viewers. Last year 21 million viewers tuned into Shark Week over a seven-day period, Discovery says, while 31.1 million tuned into SharkFest over a five-week period, according to Nat Geo. “Shark Week is one of the most important things we do as a network,” says Howard Swartz, SVP, Production and Development at Discovery Channel. For these companies, sharks are the gift that keeps on giving. The annual summer franchises, that air globally, produce short-term and long-term audience gains leading to higher than usual ratings that in turn attract millions of advertising dollars. The escalating volume of programming, and high-profile names associated with it, underscores how important these ventures are to both companies even as other Hollywood rivals begin swimming in these waters. Chris Hemsworth, Tiffany Haddish, William Shatner, “Sharknado” star Ian Ziering and wrestling star Drew McIntyre are among the celebrities fronting nonfiction shark programming on the companies’ competing networks this month, while new shark docus include Eric Bana-narrated “Envoy: Shark Cull,” Eli Roth’s “Fin” and “Playing With Sharks.”
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